Overview
The Intuit Rest of World go-to-market (GTM) team had grown from a regional unit into a global operation of 200 marketers across multiple regions. As the team scaled, it needed a shared identity that would help people in different time zones and cultures feel part of one team.

Challenge
The GTM Director asked me to create a team brand that reflected the scale of the operation and brought the value of “stronger together” to life.

Overview
The Intuit Rest of World go-to-market (GTM) team had grown from a regional unit into a global operation of 200 marketers across multiple regions. As the team scaled, it needed a shared identity that would help people in different time zones and cultures feel part of one team.

Challenge
The GTM Director asked me to create a team brand that reflected the scale of the operation and brought the value of “stronger together” to life.

Overview
The Intuit Rest of World go-to-market (GTM) team had grown from a regional unit into a global operation of 200 marketers across multiple regions. As the team scaled, it needed a shared identity that would help people in different time zones and cultures feel part of one team.

Challenge
The GTM Director asked me to create a team brand that reflected the scale of the operation and brought the value of “stronger together” to life.

Overview
The Intuit Rest of World go-to-market (GTM) team had grown from a regional unit into a global operation of 200 marketers across multiple regions. As the team scaled, it needed a shared identity that would help people in different time zones and cultures feel part of one team.

Challenge
The GTM Director asked me to create a team brand that reflected the scale of the operation and brought the value of “stronger together” to life.

Overview
The Intuit Rest of World go-to-market (GTM) team had grown from a regional unit into a global operation of 200 marketers across multiple regions. As the team scaled, it needed a shared identity that would help people in different time zones and cultures feel part of one team.

Challenge
The GTM Director asked me to create a team brand that reflected the scale of the operation and brought the value of “stronger together” to life.

Exploration
I explored various design directions to see how we could convey a sense of scale and unity through visual and typographic treatments.

Exploration
I explored various design directions to see how we could convey a sense of scale and unity through visual and typographic treatments.

Exploration
I explored various design directions to see how we could convey a sense of scale and unity through visual and typographic treatments.

Exploration
I explored various design directions to see how we could convey a sense of scale and unity through visual and typographic treatments.

Exploration
I explored various design directions to see how we could convey a sense of scale and unity through visual and typographic treatments.

Intuit Rebrand
During the design process, Intuit announced its rebrand, which gave me the opportunity to change my direction to align with the new company brand identity.

Intuit Rebrand
During the design process, Intuit announced its rebrand, which gave me the opportunity to change my direction to align with the new company brand identity.

Intuit Rebrand
During the design process, Intuit announced its rebrand, which gave me the opportunity to change my direction to align with the new company brand identity.

Intuit Rebrand
During the design process, Intuit announced its rebrand, which gave me the opportunity to change my direction to align with the new company brand identity.

Intuit Rebrand
During the design process, Intuit announced its rebrand, which gave me the opportunity to change my direction to align with the new company brand identity.

Final team logo
The final logo is fun and vibrant, and it conveys the scale at which the team operates. The letters R, O, and W are stylised into a map wrapping around a globe, highlighting the team’s regional operations.

Final team logo
The final logo is fun and vibrant, and it conveys the scale at which the team operates. The letters R, O, and W are stylised into a map wrapping around a globe, highlighting the team’s regional operations.

Final team logo
The final logo is fun and vibrant, and it conveys the scale at which the team operates. The letters R, O, and W are stylised into a map wrapping around a globe, highlighting the team’s regional operations.

Final team logo
The final logo is fun and vibrant, and it conveys the scale at which the team operates. The letters R, O, and W are stylised into a map wrapping around a globe, highlighting the team’s regional operations.

Final team logo
The final logo is fun and vibrant, and it conveys the scale at which the team operates. The letters R, O, and W are stylised into a map wrapping around a globe, highlighting the team’s regional operations.

Lockups
The team logo pairs with product logos to showcase operations across customer success, sales, and marketing.

Lockups
The team logo pairs with product logos to showcase operations across customer success, sales, and marketing.

Lockups
The team logo pairs with product logos to showcase operations across customer success, sales, and marketing.

Lockups
The team logo pairs with product logos to showcase operations across customer success, sales, and marketing.

Lockups
The team logo pairs with product logos to showcase operations across customer success, sales, and marketing.