The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Results
2.4mil Twitter impressions, up to 42% brand consideration, 64% purchase intent.

Awards & Recognition
2013 Australian Mobile Awards DRIVENxDESIGN
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign

2013 Mumbrella BE Fest Awards
Bronze, Sponsorship/Product Integration

2013 B&T Awards
Finalist - Best use of sponsorship

The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Results
2.4mil Twitter impressions, up to 42% brand consideration, 64% purchase intent.

Awards & Recognition
2013 Australian Mobile Awards DRIVENxDESIGN
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign

2013 Mumbrella BE Fest Awards
Bronze, Sponsorship/Product Integration

2013 B&T Awards
Finalist - Best use of sponsorship

The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Results
2.4mil Twitter impressions, up to 42% brand consideration, 64% purchase intent.

Awards & Recognition
2013 Australian Mobile Awards DRIVENxDESIGN
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign

2013 Mumbrella BE Fest Awards
Bronze, Sponsorship/Product Integration

2013 B&T Awards
Finalist - Best use of sponsorship

The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Results
2.4mil Twitter impressions, up to 42% brand consideration, 64% purchase intent.

Awards & Recognition
2013 Australian Mobile Awards DRIVENxDESIGN
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign

2013 Mumbrella BE Fest Awards
Bronze, Sponsorship/Product Integration

2013 B&T Awards
Finalist - Best use of sponsorship

The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Results
2.4mil Twitter impressions, up to 42% brand consideration, 64% purchase intent.

Awards & Recognition
2013 Australian Mobile Awards DRIVENxDESIGN
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to
   Mobile Technology
• Finalist, Best Multi-Channel Integrated
   Marketing Campaign

2013 Mumbrella BE Fest Awards
Bronze, Sponsorship/Product Integration

2013 B&T Awards
Finalist - Best use of sponsorship