BT
Superannuation
Videos
Role: Art Direction Agency: Razorfish Australia
Many Australians have multiple lost super accounts. The project brief was to create video content that informed the younger generation and raise their awareness about managing super. The overall style needed to be stylised and broken away from the corporate look and feel. Inspired by Japanese origami and diorama, a new art direction was set to attract the younger audiences.
Many Australians have multiple lost super accounts. The project brief was to create video content that informed the younger generation and raise their awareness about managing super. The overall style needed to be stylised and broken away from the corporate look and feel. Inspired by Japanese origami and diorama, a new art direction was set to attract the younger audiences.
Many Australians have multiple lost super accounts. The project brief was to create video content that informed the younger generation and raise their awareness about managing super. The overall style needed to be stylised and broken away from the corporate look and feel. Inspired by Japanese origami and diorama, a new art direction was set to attract the younger audiences.
Many Australians have multiple lost super accounts. The project brief was to create video content that informed the younger generation and raise their awareness about managing super. The overall style needed to be stylised and broken away from the corporate look and feel. Inspired by Japanese origami and diorama, a new art direction was set to attract the younger audiences.
Many Australians have multiple lost super accounts. The project brief was to create video content that informed the younger generation and raise their awareness about managing super. The overall style needed to be stylised and broken away from the corporate look and feel. Inspired by Japanese origami and diorama, a new art direction was set to attract the younger audiences.
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