Tomb Raider Challenge was a digital campaign to promote the launch of Atari’s video game Tomb Raider Underworld. Using Google Earth as the core technology, registrants were invited to take the challenge of a virtual treasure hunt on the Tomb Raider Challenge website. In 21 days, registrants had to find 21 artefacts in Google Earth and solve the clues. The winner scored themselves a trip around the world.

Results
286,616 brand experiences recorded, 56,218 unique visitors and 42,662 Desktop Lara downloads during the campaign period.

Awards & Recognition
2009 IAB Awards
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase

Tomb Raider Challenge was a digital campaign to promote the launch of Atari’s video game Tomb Raider Underworld. Using Google Earth as the core technology, registrants were invited to take the challenge of a virtual treasure hunt on the Tomb Raider Challenge website. In 21 days, registrants had to find 21 artefacts in Google Earth and solve the clues. The winner scored themselves a trip around the world.

Results
286,616 brand experiences recorded, 56,218 unique visitors and 42,662 Desktop Lara downloads during the campaign period.

Awards & Recognition
2009 IAB Awards
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase

Tomb Raider Challenge was a digital campaign to promote the launch of Atari’s video game Tomb Raider Underworld. Using Google Earth as the core technology, registrants were invited to take the challenge of a virtual treasure hunt on the Tomb Raider Challenge website. In 21 days, registrants had to find 21 artefacts in Google Earth and solve the clues. The winner scored themselves a trip around the world.

Results
286,616 brand experiences recorded, 56,218 unique visitors and 42,662 Desktop Lara downloads during the campaign period.

Awards & Recognition
2009 IAB Awards
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase

Tomb Raider Challenge was a digital campaign to promote the launch of Atari’s video game Tomb Raider Underworld. Using Google Earth as the core technology, registrants were invited to take the challenge of a virtual treasure hunt on the Tomb Raider Challenge website. In 21 days, registrants had to find 21 artefacts in Google Earth and solve the clues. The winner scored themselves a trip around the world.

Results
286,616 brand experiences recorded, 56,218 unique visitors and 42,662 Desktop Lara downloads during the campaign period.

Awards & Recognition
2009 IAB Awards
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase

Tomb Raider Challenge was a digital campaign to promote the launch of Atari’s video game Tomb Raider Underworld. Using Google Earth as the core technology, registrants were invited to take the challenge of a virtual treasure hunt on the Tomb Raider Challenge website. In 21 days, registrants had to find 21 artefacts in Google Earth and solve the clues. The winner scored themselves a trip around the world.

Results
286,616 brand experiences recorded, 56,218 unique visitors and 42,662 Desktop Lara downloads during the campaign period.

Awards & Recognition
2009 IAB Awards
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase