About me
I am an Advertising Creative with 20 years experience in the marketing and advertising industry. My extensive background has given me a diverse skillset and knowledge in research, design, creative and art direction.
Currently I am working as a Principal Designer and APAC Creative Lead at Intuit, leading strategy, creative direction and agency management across Australia and Global marketing portfolio.
Throughout my career I have worked in some of the top global agencies such as Razorfish, Isobar and Dentsu across multiple business sectors in the Asia-Pacific region. High quality work was delivered for clients including American Express, Bank of Queensland, McDonald’s, NRMA, Qantas, Samsung, and The Galvan Institute. My work has also been recognised by several international design and creative award shows such as Adfest, Cannes Lions, Clio, D&AD, DRIVENxDESIGN, Spikes Asia, The One Show, and the London International Awards.
With a passion for creative marketing, I am devoted to understanding customer's needs with an empathetic mindset and apply design thinking to deliver insightful creative solutions for business challenges.
I am an Advertising Creative with 20 years experience in the marketing and advertising industry. My extensive background has given me a diverse skillset and knowledge in research, design, creative and art direction.
Currently I am working as a Principal Designer and APAC Creative Lead at Intuit, leading strategy, creative direction and agency management across Australia and Global marketing portfolio.
Throughout my career I have worked in some of the top global agencies such as Razorfish, Isobar and Dentsu across multiple business sectors in the Asia-Pacific region. High quality work was delivered for clients including American Express, Bank of Queensland, McDonald’s, NRMA, Qantas, Samsung, and The Galvan Institute. My work has also been recognised by several international design and creative award shows such as Adfest, Cannes Lions, Clio, D&AD, DRIVENxDESIGN, Spikes Asia, The One Show, and the London International Awards.
With a passion for creative marketing, I am devoted to understanding customer's needs with an empathetic mindset and apply design thinking to deliver insightful creative solutions for business challenges.
I am an Advertising Creative with 20 years experience in the marketing and advertising industry. My extensive background has given me a diverse skillset and knowledge in research, design, creative and art direction.
Currently I am working as a Principal Designer and APAC Creative Lead at Intuit, leading strategy, creative direction and agency management across Australia and Global marketing portfolio.
Throughout my career I have worked in some of the top global agencies such as Razorfish, Isobar and Dentsu across multiple business sectors in the Asia-Pacific region. High quality work was delivered for clients including American Express, Bank of Queensland, McDonald’s, NRMA, Qantas, Samsung, and The Galvan Institute. My work has also been recognised by several international design and creative award shows such as Adfest, Cannes Lions, Clio, D&AD, DRIVENxDESIGN, Spikes Asia, The One Show, and the London International Awards.
With a passion for creative marketing, I am devoted to understanding customer's needs with an empathetic mindset and apply design thinking to deliver insightful creative solutions for business challenges.
I am an Advertising Creative with 20 years experience in the marketing and advertising industry. My extensive background has given me a diverse skillset and knowledge in research, design, creative and art direction.
Currently I am working as a Principal Designer and APAC Creative Lead at Intuit, leading strategy, creative direction and agency management across Australia and Global marketing portfolio.
Throughout my career I have worked in some of the top global agencies such as Razorfish, Isobar and Dentsu across multiple business sectors in the Asia-Pacific region. High quality work was delivered for clients including American Express, Bank of Queensland, McDonald’s, NRMA, Qantas, Samsung, and The Galvan Institute. My work has also been recognised by several international design and creative award shows such as Adfest, Cannes Lions, Clio, D&AD, DRIVENxDESIGN, Spikes Asia, The One Show, and the London International Awards.
With a passion for creative marketing, I am devoted to understanding customer's needs with an empathetic mindset and apply design thinking to deliver insightful creative solutions for business challenges.
I am an Advertising Creative with 20 years experience in the marketing and advertising industry. My extensive background has given me a diverse skillset and knowledge in research, design, creative and art direction.
Currently I am working as a Principal Designer and APAC Creative Lead at Intuit, leading strategy, creative direction and agency management across Australia and Global marketing portfolio.
Throughout my career I have worked in some of the top global agencies such as Razorfish, Isobar and Dentsu across multiple business sectors in the Asia-Pacific region. High quality work was delivered for clients including American Express, Bank of Queensland, McDonald’s, NRMA, Qantas, Samsung, and The Galvan Institute. My work has also been recognised by several international design and creative award shows such as Adfest, Cannes Lions, Clio, D&AD, DRIVENxDESIGN, Spikes Asia, The One Show, and the London International Awards.
With a passion for creative marketing, I am devoted to understanding customer's needs with an empathetic mindset and apply design thinking to deliver insightful creative solutions for business challenges.
Awards &
Recognition
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
3rd most awarded art director in Australia, The One Show 2022
2nd most awarded art director in Australia, One Asia 2021
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: UX & Digital Art Direction
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: UX & Digital Art Direction
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: UX & Digital Art Direction
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: UX & Digital Art Direction
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: UX & Digital Art Direction
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: UX & Digital Art Direction
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: UX & Digital Art Direction
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: UX & Digital Art Direction
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: UX & Digital Art Direction
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: UX & Digital Art Direction
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Design Lead & Art Direction
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
3rd most awarded art director in Australia, The One Show 2022
2nd most awarded art director in Australia, One Asia 2021
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: UX & Digital Art Direction
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: UX & Digital Art Direction
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: UX & Digital Art Direction
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: UX & Digital Art Direction
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: UX & Digital Art Direction
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: UX & Digital Art Direction
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: UX & Digital Art Direction
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: UX & Digital Art Direction
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: UX & Digital Art Direction
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: UX & Digital Art Direction
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Design Lead & Art Direction
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
3rd most awarded art director in Australia, The One Show 2022
2nd most awarded art director in Australia, One Asia 2021
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: UX & Digital Art Direction
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: UX & Digital Art Direction
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: UX & Digital Art Direction
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: UX & Digital Art Direction
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: UX & Digital Art Direction
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: UX & Digital Art Direction
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: UX & Digital Art Direction
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: UX & Digital Art Direction
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: UX & Digital Art Direction
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: UX & Digital Art Direction
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Design Lead & Art Direction
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
3rd most awarded art director in Australia, The One Show 2022
2nd most awarded art director in Australia, One Asia 2021
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: UX & Digital Art Direction
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: UX & Digital Art Direction
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: UX & Digital Art Direction
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: UX & Digital Art Direction
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: UX & Digital Art Direction
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: UX & Digital Art Direction
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: UX & Digital Art Direction
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: UX & Digital Art Direction
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: UX & Digital Art Direction
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: UX & Digital Art Direction
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Design Lead & Art Direction
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
3rd most awarded art director in Australia, The One Show 2022
2nd most awarded art director in Australia, One Asia 2021
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: UX & Digital Art Direction
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: UX & Digital Art Direction
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: UX & Digital Art Direction
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: UX & Digital Art Direction
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: UX & Digital Art Direction
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: UX & Digital Art Direction
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: UX & Digital Art Direction
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: UX & Digital Art Direction
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: UX & Digital Art Direction
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: UX & Digital Art Direction
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: UX & Digital Art Direction
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: UX, Design Lead & Art Direction
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Design Lead & Art Direction
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design