QuickBooks
Everyday Heroes
Role: Creative Strategy, Creative Direction and Art Direction
Brand: Intuit QuickBooks
Production Agency: Superside
As the world focuses its attention on the sporting excellence taking place in Paris, The Intuit QuickBooks Rest of World market launched the "Everyday Heroes". The tactical campaign parallels small business owners and accountants with athletes, emphasising their shared dedication, resilience, and impact. The ad uses cinematic techniques to initially depict scenes that viewers might mistake for sports training, only to reveal these are actually everyday activities of small business owners and accountants, demonstrating how QuickBooks supports these unsung heroes in their daily business operations.
As the world focuses its attention on the sporting excellence taking place in Paris, The Intuit QuickBooks Rest of World market launched the "Everyday Heroes". The tactical campaign parallels small business owners and accountants with athletes, emphasising their shared dedication, resilience, and impact. The ad uses cinematic techniques to initially depict scenes that viewers might mistake for sports training, only to reveal these are actually everyday activities of small business owners and accountants, demonstrating how QuickBooks supports these unsung heroes in their daily business operations.
As the world focuses its attention on the sporting excellence taking place in Paris, The Intuit QuickBooks Rest of World market launched the "Everyday Heroes". The tactical campaign parallels small business owners and accountants with athletes, emphasising their shared dedication, resilience, and impact. The ad uses cinematic techniques to initially depict scenes that viewers might mistake for sports training, only to reveal these are actually everyday activities of small business owners and accountants, demonstrating how QuickBooks supports these unsung heroes in their daily business operations.
As the world focuses its attention on the sporting excellence taking place in Paris, The Intuit QuickBooks Rest of World market launched the "Everyday Heroes". The tactical campaign parallels small business owners and accountants with athletes, emphasising their shared dedication, resilience, and impact. The ad uses cinematic techniques to initially depict scenes that viewers might mistake for sports training, only to reveal these are actually everyday activities of small business owners and accountants, demonstrating how QuickBooks supports these unsung heroes in their daily business operations.
As the world focuses its attention on the sporting excellence taking place in Paris, The Intuit QuickBooks Rest of World market launched the "Everyday Heroes". The tactical campaign parallels small business owners and accountants with athletes, emphasising their shared dedication, resilience, and impact. The ad uses cinematic techniques to initially depict scenes that viewers might mistake for sports training, only to reveal these are actually everyday activities of small business owners and accountants, demonstrating how QuickBooks supports these unsung heroes in their daily business operations.
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