For years, the Australian accounting market was a fierce two-player game, forcing professionals to choose between Blue (Xero) or Purple (MYOB). The Finder Awards campaign was designed to shatter that dilemma and introduce a powerful third choice: Award-winning Green.

By strategically leveraging QuickBooks’ sweeping wins for Legendary Service, Most Loved, and Top Value, the campaign celebrated these milestones while giving accountants a compelling, award-backed reason to disrupt their usual routine and make the switch.

For years, the Australian accounting market was a fierce two-player game, forcing professionals to choose between Blue (Xero) or Purple (MYOB). The Finder Awards campaign was designed to shatter that dilemma and introduce a powerful third choice: Award-winning Green.

By strategically leveraging QuickBooks’ sweeping wins for Legendary Service, Most Loved, and Top Value, the campaign celebrated these milestones while giving accountants a compelling, award-backed reason to disrupt their usual routine and make the switch.

For years, the Australian accounting market was a fierce two-player game, forcing professionals to choose between Blue (Xero) or Purple (MYOB). The Finder Awards campaign was designed to shatter that dilemma and introduce a powerful third choice: Award-winning Green.

By strategically leveraging QuickBooks’ sweeping wins for Legendary Service, Most Loved, and Top Value, the campaign celebrated these milestones while giving accountants a compelling, award-backed reason to disrupt their usual routine and make the switch.

For years, the Australian accounting market was a fierce two-player game, forcing professionals to choose between Blue (Xero) or Purple (MYOB). The Finder Awards campaign was designed to shatter that dilemma and introduce a powerful third choice: Award-winning Green.

By strategically leveraging QuickBooks’ sweeping wins for Legendary Service, Most Loved, and Top Value, the campaign celebrated these milestones while giving accountants a compelling, award-backed reason to disrupt their usual routine and make the switch.

For years, the Australian accounting market was a fierce two-player game, forcing professionals to choose between Blue (Xero) or Purple (MYOB). The Finder Awards campaign was designed to shatter that dilemma and introduce a powerful third choice: Award-winning Green.

By strategically leveraging QuickBooks’ sweeping wins for Legendary Service, Most Loved, and Top Value, the campaign celebrated these milestones while giving accountants a compelling, award-backed reason to disrupt their usual routine and make the switch.