About me
I’m an Advertising Creative with 22 years of experience helping brands connect with the right audiences and drive meaningful marketing performance.
My work sits at the intersection of strategy, design and storytelling. Over the years I’ve built a skillset that covers research, art direction and creative direction, and I’ve evolved my workflow to integrate generative AI into how I work, finding smarter ways to explore ideas and move faster without losing the craft.
In the last four years, I worked as a Staff and Principal Designer at Intuit, where I lead strategy, creative direction and agency management across Australia and a global marketing portfolio.
My agency career took me through Razorfish, Isobar and Dentsu, working across Asia-Pacific with clients like American Express, McDonald’s, Qantas, Samsung, NRMA, Bank of Queensland and The Galvan Institute. That work earned recognition at Cannes Lions, D&AD, The One Show, Clio, Adfest, Spikes Asia, DRIVENxDESIGN and the London International Awards.
What drives me is simple. I care about understanding people. Not just as audiences or demographics, but as human beings with real needs. That empathy shapes everything I make.
I’m an Advertising Creative with 22 years of experience helping brands connect with the right audiences and drive meaningful marketing performance.
My work sits at the intersection of strategy, design and storytelling. Over the years I’ve built a skillset that covers research, art direction and creative direction, and I’ve evolved my workflow to integrate generative AI into how I work, finding smarter ways to explore ideas and move faster without losing the craft.
In the last four years, I worked as a Staff and Principal Designer at Intuit, where I lead strategy, creative direction and agency management across Australia and a global marketing portfolio.
My agency career took me through Razorfish, Isobar and Dentsu, working across Asia-Pacific with clients like American Express, McDonald’s, Qantas, Samsung, NRMA, Bank of Queensland and The Galvan Institute. That work earned recognition at Cannes Lions, D&AD, The One Show, Clio, Adfest, Spikes Asia, DRIVENxDESIGN and the London International Awards.
What drives me is simple. I care about understanding people. Not just as audiences or demographics, but as human beings with real needs. That empathy shapes everything I make.
I’m an Advertising Creative with 22 years of experience helping brands connect with the right audiences and drive meaningful marketing performance.
My work sits at the intersection of strategy, design and storytelling. Over the years I’ve built a skillset that covers research, art direction and creative direction, and I’ve evolved my workflow to integrate generative AI into how I work, finding smarter ways to explore ideas and move faster without losing the craft.
In the last four years, I worked as a Staff and Principal Designer at Intuit, where I lead strategy, creative direction and agency management across Australia and a global marketing portfolio.
My agency career took me through Razorfish, Isobar and Dentsu, working across Asia-Pacific with clients like American Express, McDonald’s, Qantas, Samsung, NRMA, Bank of Queensland and The Galvan Institute. That work earned recognition at Cannes Lions, D&AD, The One Show, Clio, Adfest, Spikes Asia, DRIVENxDESIGN and the London International Awards.
What drives me is simple. I care about understanding people. Not just as audiences or demographics, but as human beings with real needs. That empathy shapes everything I make.
I’m an Advertising Creative with 22 years of experience helping brands connect with the right audiences and drive meaningful marketing performance.
My work sits at the intersection of strategy, design and storytelling. Over the years I’ve built a skillset that covers research, art direction and creative direction, and I’ve evolved my workflow to integrate generative AI into how I work, finding smarter ways to explore ideas and move faster without losing the craft.
In the last four years, I worked as a Staff and Principal Designer at Intuit, where I lead strategy, creative direction and agency management across Australia and a global marketing portfolio.
My agency career took me through Razorfish, Isobar and Dentsu, working across Asia-Pacific with clients like American Express, McDonald’s, Qantas, Samsung, NRMA, Bank of Queensland and The Galvan Institute. That work earned recognition at Cannes Lions, D&AD, The One Show, Clio, Adfest, Spikes Asia, DRIVENxDESIGN and the London International Awards.
What drives me is simple. I care about understanding people. Not just as audiences or demographics, but as human beings with real needs. That empathy shapes everything I make.
I’m an Advertising Creative with 22 years of experience helping brands connect with the right audiences and drive meaningful marketing performance.
My work sits at the intersection of strategy, design and storytelling. Over the years I’ve built a skillset that covers research, art direction and creative direction, and I’ve evolved my workflow to integrate generative AI into how I work, finding smarter ways to explore ideas and move faster without losing the craft.
In the last four years, I worked as a Staff and Principal Designer at Intuit, where I lead strategy, creative direction and agency management across Australia and a global marketing portfolio.
My agency career took me through Razorfish, Isobar and Dentsu, working across Asia-Pacific with clients like American Express, McDonald’s, Qantas, Samsung, NRMA, Bank of Queensland and The Galvan Institute. That work earned recognition at Cannes Lions, D&AD, The One Show, Clio, Adfest, Spikes Asia, DRIVENxDESIGN and the London International Awards.
What drives me is simple. I care about understanding people. Not just as audiences or demographics, but as human beings with real needs. That empathy shapes everything I make.
Awards &
Recognition
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
2022 third most awarded Art Director in Australia - The One Show
2021 second most awarded Art Director in Australia - One Asia
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: Digital Art Direction & UX
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: Digital Art Direction & UX
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: Digital Art Direction & UX
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: Digital Art Direction & UX
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: Digital Art Direction & UX
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: Digital Art Direction & UX
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: Digital Art Direction & UX
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Integrated Digital Campaign
• Bronze, Integrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: Digital Art Direction & UX
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: Digital Art Direction & UX
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: Digital Art Direction & UX
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Art Direction & Design Lead
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
2022 third most awarded Art Director in Australia - The One Show
2021 second most awarded Art Director in Australia - One Asia
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: Digital Art Direction & UX
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: Digital Art Direction & UX
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: Digital Art Direction & UX
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: Digital Art Direction & UX
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: Digital Art Direction & UX
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: Digital Art Direction & UX
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: Digital Art Direction & UX
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Integrated Digital Campaign
• Bronze, Integrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: Digital Art Direction & UX
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: Digital Art Direction & UX
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: Digital Art Direction & UX
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Art Direction & Design Lead
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
2022 third most awarded Art Director in Australia - The One Show
2021 second most awarded Art Director in Australia - One Asia
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: Digital Art Direction & UX
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: Digital Art Direction & UX
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: Digital Art Direction & UX
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: Digital Art Direction & UX
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: Digital Art Direction & UX
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: Digital Art Direction & UX
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: Digital Art Direction & UX
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Integrated Digital Campaign
• Bronze, Integrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: Digital Art Direction & UX
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: Digital Art Direction & UX
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: Digital Art Direction & UX
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Art Direction & Design Lead
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
2022 third most awarded Art Director in Australia - The One Show
2021 second most awarded Art Director in Australia - One Asia
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: Digital Art Direction & UX
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: Digital Art Direction & UX
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: Digital Art Direction & UX
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: Digital Art Direction & UX
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: Digital Art Direction & UX
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: Digital Art Direction & UX
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: Digital Art Direction & UX
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: Digital Art Direction & UX
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: Digital Art Direction & UX
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: Digital Art Direction & UX
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Art Direction & Design Lead
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design
Intuit SBSEG Global High Five Designer 2023
Intuit Inc.
2022 third most awarded Art Director in Australia - The One Show
2021 second most awarded Art Director in Australia - One Asia
Cannes Lions 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Health & Wellness, Integrated Campaign
• Shortlisted, Design, Digital Design
• Shortlisted, Health & Wellness, Film Craft
• Shortlisted, Health & Wellness, Outdoor
• Shortlisted, Health & Wellness, Direct
Agency: BWM Isobar
Role: Digital Art Direction & UX
Clio Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze, Direct (Health & Wellness)
• Shortlisted, Integrated Campaign (Health & Wellness)
Agency: BWM Isobar
Role: Digital Art Direction & UX
New York Festivals 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Finalist, Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
The Work 2022 - Campaign Brief
Disease Dilemmas - Garvan Institute of Medical Research
• Film/TV/Cinema (90 seconds and under)
• Ambient/Guerrilla
• Integrated
• Print - Newspapers & Magazines
• Mobile
• Digital + Online
• Work for Good
• Health & Pharma
• Out of Home - Billboards, Digital Screens, Bus & Bus Shelters, Rail, Taxi
Agency: BWM Isobar
Role: Digital Art Direction & UX
Asia Pacific Tambuli Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Grand Prix, Health & Wellness / Humanity and Culture
Agency: BWM Isobar
Role: Digital Art Direction & UX
D&AD Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Wood Pencil, Integrated Health & Wellbeing
Agency: BWM Isobar
Role: Digital Art Direction & UX
The One Show 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health & Wellness: Out of Home
• Merit, Pharma: Integrated Branding
• Shortlist, Direct Marketing: OOH
• Shortlist, Health & Wellness: Integrated Branding
• Shortlist, Health & Wellness: Out of Home
• Shortlist, Pharma: Online & Mobile
• Shortlist, Pharma: Out of Home
Agency: BWM Isobar
Role: Digital Art Direction & UX
43rd AWARD Awards
Disease Dilemmas - Garvan Institute of Medical Research
• Bronze Pencil, Health Awareness and Social Responsibility
Agency: BWM Isobar
Role: Digital Art Direction & UX
AdFest 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Gold, Effective Lotus: Campaign Success
• Gold, Integrated Direct Campaign
• Silver, Intergrated Digital Campaign
• Bronze, Intergrated Design Campaign
• Bronze, Use of Online & Digital Platforms
• Bronze, Integrated Media Campaign
Agency: BWM Isobar
Role: Digital Art Direction & UX
Spikes Asia 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Integrated Spike
• Silver Spike, Digital & Interactive Design
• Silver Spike, Non-profit / Foundation-led Education & Awareness
• Short List, Direct Healthcare
• Short List, Media Healthcare
Agency: BWM Isobar
Role: Digital Art Direction & UX
One Asia Creative Awards 2022
Disease Dilemmas - Garvan Institute of Medical Research
• Silver Pencil, Direct Marketing - Out of Home
• Silver Pencil, Direct Marketing - Integrated Campaign
• Bronze Pencil, Print & Out of Home - Billboards & Transit
• Bronze Pencil, Public Service & CSR - Non-Profit
• Merit, Print & OOH Craft - Art Direction
Agency: BWM Isobar
Role: Digital Art Direction & UX
London International Awards (LIA) 2021
Disease Dilemmas - Garvan Institute of Medical Research
• Grand LIA, Pharma & Medical
• Gold, Pharma & Medical: Education and Services Campaign
• Bronze, Integration: Public Service/NGO/Charities
Agency: BWM Isobar
Role: Digital Art Direction & UX
Innovation Champions 2019
Dentsu Aegis Network Innovation Council
Australian Mobile Awards DRIVENxDESIGN 2013
Samsung Stadium – Samsung
• Winner, Best use of Mobile in Marketing
• Finalist, Best Audience Migration to Mobile Technology
• Finalist, Best Multi-Channel Integrated Marketing Campaign
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
Mumbrella BE Fest Awards 2013
Samsung Stadium – Samsung
Bronze, Sponsorship/Product Integration
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
B&T Awards 2013
Samsung Stadium – Samsung
Finalist - Best Use of Sponsorship
Agency: Razorfish Australia
Role: Art Direction, Design Lead & UX
ADMA Awards 2012
Load & Go Campaign - Australia Post Effectiveness
Bronze Winner, Acquisition Campaign
Agency: Razorfish Australia
Role: Art Direction
IAB Awards 2009
Dark Side of Tanning - Cancer Institute NSW
Finalist, Widget Marketing
Agency: Tongue (New Dialogue)
Role: Art Direction & Design Lead
IAB Awards 2009
Tomb Raider Challenge - Atari
• Winner, Best Brand Destination Site
• Winner, Best Creative Showcase
Agency: Tongue (New Dialogue)
Role: Design